Exploring Semantic Networks

Networks in times of social crisis: The Coca-Cola case in Colombia 

The sociologist Ronald S. Burt (1975) outlined a methodology for studying a society in transition as reflected in its mass media. He was concerned with the transition of the United States from a person oriented society in the 19th century to a corporate society during the 20th century and his strategy was to identify the networks of associations among categories of actors by using past issues of The New York Times. In this blog post I'm exploring how a variant of Burt’s method might be applied to study the transition of a society in times of crisis using a combination of words parsing and social network analysis.